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PROMIS at the CeBIT 2012 – Stimulating the Power of SMEs and their Associations in Europe

March 8, 2012

Stimulating the Power of SMEs and their Associations in Europe


EU live program at CeBIT Studio Mittelstand 2012

Date: Thursday, 8 March 2012

Participants:

  • Mr. Andrea Benassi, Secretary General UEAPME
  • Mrs. Dr. Caterina Berbenni-Rehm, CEO PROMIS @ Service Sarl in Luxembourg
  • Mr. Bernd Becker, Chairman EuroCloud Deutschland_eco e.V. and Vice President EuroCloud Europe

As regards associations, SMEs are more and more asking for tangible benefits.

There is e.g. the need of SMEs for easy and simple instruments, available in their own language. Instruments helping them complying with the mandatory regulations and assisting them on their way to reach the voluntary certifications.

Therefore, associations need to change their traditional role. From being only lobbying organizations they have to develop to innovative services providers for the SMEs they are serving. Otherwise they will face SMEs leaving their associations.

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